Archive for Marketing Tips & Articles

6 Mailing Strategies that Really Work!

1. Clearly define the mission of your piece:

Does your piece pass the AIDA test? Plan and review your piece to ensure it accomplishes the following:

  • Attention: Does your postcard grab their attention?
  • Interest: Is your offer interesting to the person reading it?
  • Desire: Does your postcard design create a desire for your product or more information?
  • Action: Are you asking the reader to take action and giving them the steps they need to take to buy your product?

2. Build an ongoing strategy to find new customers like your best customers.

Look over any records you might have that will tell you who your customers are and what they bought from you. Find the customers who purchased most recently, most often and who spent the most money. Once your best customers have been identified, find out what they have in common with each other. Now, you are ready to purchase a mailing list to reach them.

3. Do more of what you do best.

Discover what special niche sets you apart from your competitors and rent a specialized list that will target the customers who are in need of the unique, special services and products you offer.

4. Reactivate inactive customers.

If a customer hasn’t done business with you in a while, try sending them a special offer to remind them of your company and spark new interest.

5. Mail Often!

Top of mind is where you need to be and you must be repetitive to be top of mind. Here are ways you can stay top of mind:

  • Inform your customers: Everyone appreciates knowledge; make your customers experts on your products
  • Help your customers: Update them consistently with relevant information about how your product can help them achieve their goals.
  • Surprise your customers: Remember their birthdays, anniversaries, children’s birthdays and send them a nice greeting postcard.
  • Thank your customers: Send them a postcard to thank them for ordering every time and they’ll remember you next time.
  • Reward your customers: Send them a special discount after every 5th order or so.
  • Mail anytime you have news, an event, benefit to your customers and prospects.

6. Update your address list and save on postage.

More than 44 Million Americans change their address each year. Many of them are good customers of yours – customers you value. But not all of them told you they moved.

If you want to keep these customers, you have to make sure your mail reaches them. That’s why it’s good business to update your address lists now. Next Day Flyers is committed to making you sure you get the most for your money. We are doing that by working with customers to make sure databases are updated frequently and accurately to improve the overall accuracy of address information.

That’s where our Move Update service comes in. It’s one of a number of great ways to help you reach your customers in an efficient and cost-effective way. We currently offer these services to ensure delivery of your mail.

For additional information how to grow your business with Maililng Strategies, please contact us at (800) 251-9948.

The 6 Essentials of Great Design

1. Clear mission: A well designed postcard has one dominant headline or graphic to catch the eye and communicate your benefit to the reader.

2. Easy on the eyes: Top designers stick with one or two fonts plus the logo. Use large, bold type for headlines and special offers.

3. White space: Plenty of white space creates a design that is friendly, open and inviting.

4. Readable: Avoid type that is too small or condensed. Also avoid columns that are too wide or paragraphs that are too long.

Relevance: Use relevant illustrations that dramatize your message and draw attention.

6. Direction: Once you have their attention, direct them where to go to buy. Make sure your address, phone number, web address and instructions are clear.

8 Content Secrets to Maximize Your Response

1. Strong offer: Create a powerful offer and consider using that as your headline. Make sure the offer has an expiration date.

Emphasize benefits not features: Think about what your product does for the customer and state that clearly on your postcard.

3. Use postcard mailings as your personalized customer service tool: Send personalized birthday, anniversary reminders, product announcements, and updates with a personal touch.

4. Top of mind: Mail repeatedly throughout the year to stay in front of customers and in their mind.

5. Start a club: Rather then refer to your market as “customers,” refer to them as members of your club and send them exclusive information and offers regularly.

6. Be unique and stand out: Change the sizes and even shapes of your postcards to maximize results.

7. Say what you want them to do: Don’t just announce your sale, ask them to come in and ask for their business.

8. Use timeliness in your mailings: Take advantage of seasonal and regular activities that your customers will be going through to make your mailings relevant and beneficial to them.