C2S means that the paper is coated on two sides.
Archive for Glossary of Terms
Matte is a flat satin finish that doesn’t show fingerprints and makes colors appear more vibrant. UV Coating can be reflective and glossy and has a high solids level that allows the coating to be applied in very thin films.
An indirect printing process where the ink is first transferred from the image to the cylinder covering of the printing machine and then to the paper or cardstock.
CMYK stands for Cyan, Magenta, Yellow, and Black. These are the four ink colors used in the the printing process to create color prints.
Grayscale is a range of shades of gray that don’t have apparent color. The darkest shade on this scale is black and the lightest is white.
Prepress refers to all the things that need to happen before a job can actually be printed.
CASS is short for Coding Accuracy Support System. This is a process that reviews address-matching software to help ensure high address accuracy. Address quality of direct mailings affects the ability of the USPS to deliver and therefore affects the cost of your direct mailing campaign.
Scoring is the process of creating a line so that the paper or card can be easily folded.
Bookweight, otherwise known as 100 lb glossy paper or text weight, is thinner paper than our cardstock and is commonly used for flyers and brochures.
Die cutting is a method using sharp steel stamps or rollers to cut shapes and designs into the paper or other material.
These are the marks placed on the paper to show where the document will be cut.
Card stock is thick sturdy paper. We use 14 pt.
The safety zone is an imaginary line inside the document from the edge of the document size (1/8 inch which is 0.125 inch). Safety Zone can contain pictures, but should not contain text. Extending graphics to the Safety zone will prevent an unintentional white border around the edge of your printed piece.
Printers cannot print right to the edge of a sheet of paper. To create that effect, the printer must use a sheet which is larger than the document size. The printer prints beyond the edge of the document size (1/16 inch which is 0.0625 inch), then cuts the paper down to the document size. No text should go beyond the recommended safety, or it may be cut off while the printed piece is being cut to size.
Most jobs we print require a 1/16” bleed over each edge. If your job requires die-cutting or is a booklet, a 1/8” bleed is required.
DPI stands for dots per inch. The more dots per square inch the better the quality of image and text. For best output, please submit your files at 300 dpi.